Our Vision

A high value, nature positive seaweed industry for Aotearoa/New Zealand.

We will build an industry that delivers healthy marine ecosystems, thriving communities and is a significant contributor to the economy.

Our Purpose

To be the principal body that provides a united voice on matters and promotes our vision

By coming together as a community, we work towards the betterment of the whole industry.

Our Values

We Value Future thinking – Titiro whanui

We think beyond the challenges of today so that we create an enduring industry that is beneficial for our people and place.

We Value Collaboration – Mahi tahi

We work together across the seaweed ecosystem, with iwi and the entire stakeholder landscape to fulfill our vision.

We Value Integrity – Ngākau tapatahi

We build trust in our sector through honourable practices and commitment to quality standards.

We Value Sustainability – Kaitiakitanga

We are committed to ensuring our natural seaweed resources are available for future generations to enjoy, we see sustainability as an integral factor across the economy, society and the environment.

We Value Multiple Knowledge Systems – Mātauranga

We respect the rich diversity of knowledge that will help build an enduring seaweed industry. Science, Mātauranga Māori, local practitioner knowledge and international perspectives will all contribute to our success.